Every detail is important in a real estate listing, but one of the most important and often underestimated elements is the floor plan for the real estate listing. This visual overview can influence the decision more than a good photo or description.
What makes a floor plan a useful tool in a real estate listing?
Buyers want to quickly understand whether a property suits their needs.
A well-written floor plan for a real estate ad :
Highlights the layout of the rooms
It is easy to read.
Reduces the need for textual description
According to statistics, ads with a plan generate up to 52% more clicks and contacts (Rightmove study).
Example: How Domus Properties got clear, saleable plans
Project: 4-apartment townhouse, 2 floors
Source material: Preliminary design, detailed and complex
Our work:
We simplified the information
We only highlighted the important
We drew up a separate plan for each apartment.

What should be a good floor plan for a real estate ad?
Urgent information:
Room names (e.g. kitchen, living room, bathroom)
Room area size
Floor distribution (if multi-storey building)
You should avoid:
Electrical and plumbing diagrams
Structural drawings
Excessive technical text
When and why should you make separate plans for each apartment?
Especially for new developments, an individual floor plan for a real estate advertisement helps:
Focus buyer interest on a specific item
Allows you to market each apartment separately
Improves customer experience
Simple, clear floor plan – beneficial for both buyer and seller
A professionally prepared floor plan for a real estate listing is not just a pretty visual – it is a practical tool that:
Increases ad visibility
Helps to better understand the subject
Increases the reliability of real estate
Speeds up the sales process
How to order the perfect floor plan for a real estate ad?
Send us an existing plan (PDF, sketch or construction project)
Describe what the plan is for and what design to prefer
We simplify, digitize and create a professional floor plan
Want a better selling floor plan?
Write to us at info@ruut24.com.
We will help you present your property in the best possible way!

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